Queensland snack food brand I Am Grounded has launched its range into Woolworths stores nationally.
The brand uses upcycled coffee fruit along with other whole and organic ingredients to create a plant-based treat that is rich in nutrients and antioxidants.
I Am Grounded founder Vanessa Murillo, who immigrated to Australia from Colombia, created the brand after witnessing the environmental impacts of wasted coffee fruit.
“I was shocked to see the amount of waste associated with coffee farming and I was inspired to make a difference,” said Murillo.
The business currently upcycles around 50 grams of coffee fruit in every snack bar.
The range retails for $4 per bar and comes in five flavours:
- The Sunrise – blueberry, macadamia & coffee fruit.
- The 3pm – cocoa, almond & coffee fruit.
- The Arvo – salted caramel & coffee fruit.
- The 9am – lemon, coconut & coffee fruit.
- The Pick Me Up – espresso, peanut butter & coffee fruit.
- Further reading: How I Am Grounded upcycles coffee fruit waste into vegan snack bars
