Suntory Oceania has added its first zero-sugar range to V Energy’s ready-to-drink portfolio, with three flavours in Y2K-inspired packaging.
Featuring three flavours – Strawberries & Cream, Watermelon Candy, and Cotton Candy – the zero-sugar energy range is sold in 250ml cans across supermarkets and other retailers in Australia and New Zealand.
“Consumers today are looking for energy drinks that reflect their lifestyle and identity – bold, expressive, and uncompromising,” said Ruth Muller, chief of RD and interim CMO of Suntory Oceania.
“This range is a celebration of that mindset. It’s nostalgic, but fresh. Familiar, but fearless.”
The company says the Y2K-inspired packaging, with bold colours and metallic finishes, aims to resonate with a generation embracing retro culture.
Earlier, V Energy launched its first slow-release energy drink.
