Jack Link’s has partnered with digital creator and entrepreneur MrBeast to launch a limited-edition meat snack range in the Australian and New Zealand markets.
The range, with a price ranging from $5.49 to $6.40, includes two limited-edition 45g Beef Jerky flavours and 50g Twin Beef Sticks.
In Australia, the full range will be available in Woolworths, 7-Eleven, convenience stores, and other independent retailers this month.
In New Zealand, only one limited-edition 45g Beef Jerky flavour and one 50g Twin Beef Sticks will be available in Woolworths, Foodstuffs, Mobil, Fresh Choice, Z Energy, BP, Caltex and other independent retailers this month.
The flavours are contained in a secret package, revealed from April as promotional packs are sold with a QR code, which customers can scan and enter the code to win a $1 million prize.
“With the number one meat snack brand partnering with the number one content creator in the world, we’re delivering a highly disruptive launch for retailers, combining exclusive new products with a once-in-a-lifetime chance for consumers to win $1,000,000,” said Dan Bitti, Jack Link’s MD Apac.
Last year, Jack Link’s acquired Australian snack brand Kooee!.
