data
Followdata Archives
Navigating data deprecation
The deprecation of data will, without question, be disruptive to marketers over the short term, writes IRI.
Consumer watchdog plans to approve Qantas-BP loyalty scheme
The ACCC still has concerns about the sharing of consumer data with Qantas.
The new goal of big data and technology: Be faster than the speed of change
SPONSORED: ML and AI have vast potential to move FMCG and retail forward by automating the generation of insights and ul...
The best of both worlds – panel and shopper loyalty data
SPONSORED: Find out how one IRI client used panel with shopper loyalty data to find out which customer segments were dri...
The data driven future of FMCG – why there’s no good reason to have anonymous customers
Tim Mason talks data and questions the future of hypermarkets ahead of Kaufland's expansion in Australia.
What are tech companies doing about ethical use of data?
Ongoing data breaches have raised concerns about who owns our data and how it is being used.
Bondi Blue Vodka amps up data management
Sydney beverage company adopts cloud system to manage on-the-go reporting.
Woolworths admits profiling pokies players
Woolworths staff were recording personal details and betting behaviours of gamblers to encourage them to stay on machine...
Woolworths faces fallout from data breach
Supermarket giant cancels $1 million worth of shopping vouchers following massive leak of customer data.
