data Archives - Inside FMCG

The new goal of big data and technology: Be faster than the speed of change

SPONSORED: ML and AI have vast potential to move FMCG and retail forward by automating the generation of insights and ultimately improving decision making.

The best of both worlds – panel and shopper loyalty data

SPONSORED: Find out how one IRI client used panel with shopper loyalty data to find out which customer segments were driving sales.

The data driven future of FMCG – why there’s no good reason to have anonymous customers

Tim Mason talks data and questions the future of hypermarkets ahead of Kaufland’s expansion in Australia.

What are tech companies doing about ethical use of data?

Ongoing data breaches have raised concerns about who owns our data and how it is being used.

Bondi Blue Vodka amps up data management

Sydney beverage company adopts cloud system to manage on-the-go reporting.

Woolworths admits profiling pokies players

Woolworths staff were recording personal details and betting behaviours of gamblers to encourage them to stay on machines for longer.

Woolworths faces fallout from data breach

Supermarket giant cancels $1 million worth of shopping vouchers following massive leak of customer data.

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