data Archives - Inside FMCG
SPONSORED: ML and AI have vast potential to move FMCG and retail forward by automating the generation of insights and ultimately improving decision making.
SPONSORED: Find out how one IRI client used panel with shopper loyalty data to find out which customer segments were driving sales.
Tim Mason talks data and questions the future of hypermarkets ahead of Kaufland’s expansion in Australia.
Ongoing data breaches have raised concerns about who owns our data and how it is being used.
Sydney beverage company adopts cloud system to manage on-the-go reporting.
Woolworths staff were recording personal details and betting behaviours of gamblers to encourage them to stay on machines for longer.
Supermarket giant cancels $1 million worth of shopping vouchers following massive leak of customer data.