The ACCC is set to give its blessing on a proposed loyalty scheme between Qantas and BP Australia, despite harboring some concerns over the sharing of consumer data.
The deal, announced in September, would allow the two businesses to collectively participate in BP Rewards, Qantas Frequent Flyer and Qantas Business Reward programs.
“We consider that these arrangements will provide public benefits, for example by giving consumers more opportunity to earn and use rewards program points,” ACCC commissioner Stephen Ridgeway said.
“The arrangements are also likely to provide cost savings to the parties, by allowing BP to negotiate with Qantas on behalf of BP petrol station owners, rather than each station owner needing to negotiate individually.”
Ridgeway said the ACCC don’t foresee any “significant negative impact” on competition.
Qantas has the largest member base of a loyalty reward scheme in Australia, which would expand even further through BP’s 1400+ service stations across the country.
Ridgeway raised concerns about potential risks of BP sharing consumer data with Qantas and encouraged the two businesses to adopt its recommendations on collection and use of customer data.
The partnership is set to commence in February 2020.