Ethique
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Ethique founder Brianne West steps down as CEO
The company’s sustainable products are currently sold by 8000 retailers across 22 markets worldwide.
Raising the bar: How Ethique is leading the way on plasticless hygiene
From New Zealand to the US and Japan, Brianne West’s Ethique is expanding as the business’ values strike a chord with co...
Ethique stops making home-cleaning concentrates
The Kiwi company said there has been an “explosion of household cleaning concentrates” in the market during the past two...
Kiwi startup first to receive multi-million dollar grant from Ethique founder
A Kiwi biotech startup has become the first recipient of Nous, a new multi-million dollar support fund for social enterp...
Ethique unveils sample discovery packs
The brand’s new sampler packs allow customers to try samples before committing to larger packs
Ethique raises the bar in beauty and lifestyle
Brianne West founded zero-waste beauty and lifestyle brand Ethique in her kitchen in Christchurch back in 2012, while co...
Going Ethique-al with shampoo bars
Inside FMCG talks with ethical beauty business founder Brianne West.