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GFK Archives

POPAI ANZ, GfK conduct Shopper & Retail Marketing survey 2017

Organisations revisit study after three years.

Being in the moment

Technology is the great enabler for brand marketers.

Why is online grocery only creeping up slowly?

Norrelle Goldring looks at the triggers and barriers for online vs physical store grocery shopping.

The rising shopping influence of third-party reviews

The increasing influence of strangers on consumers’ shopping journey.

Aussie consumers feel less green guilt

Australians place less importance on companies’ environmental values than consumers in other countries do.

Shopper marketing: Where to now?

Popai and GfK outline where the Australian shopper marketing industry is heading, and what needs to be done to optimise ...

Shopper marketing: What’s happening in digital?

Popai and GfK review the usage of digital tools in shopper marketing.

Shopper marketing: What’s being activated in market?

Popai and GfK review the shopper marketing activations making it to market.

Shopper marketing: The agency overview

Popai and GfK review the status of agencies and POP suppliers in the shopper marketing space.

Shopper marketing: The retailer overview

Popai and Gfk review the status of retailers in the shopper marketing space.

Shopper marketing: The brand manufacturer overview

In the second part of the industry survey findings series, Popai and GfK review the status of brand manufacturers in the...

Shopper marketing: where are we now?

In the first of a six part series, Popai and GfK review the state of the Australian shopper marketing industry.