Mars Archives - Page 3 of 3 - Inside FMCG

Local brands big challenge in China

Gaining market share is a matter of careful strategy and having a strong offline presence.

Mars Chocolate Australia creates Snickers hunger algorithm

Mars Australia launches Snickers Hungerithm.

Mars CMO Bruce McColl steps down

The newly created role of Chief Marketing & Customer Officer addresses shifts in the market.

Mars Food launches five-year health strategy

Global brand Mars Food promotes healthy eating, food sharing and cooking through new initiatives.

Mars’ price-fixing charge dropped

Examination of company ends two years after alleged collusion with Hershey’s and Nestle.