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Mondelez

Mondelez Archives

Mondelez has refreshed its 115-year-old chocolate brand, Toblerone, by introducing new formats and giving it an updated signature, Never Square”. Luxury labels inspire the new global “Never Square” campaign and take a playful, authentic approach to conventions and standards, positioning Toblerone as a premium chocolate offering. Toblerone aims to enhance its market position by investing more in premium products, marketing, advertising, and distribution channels. Mie-Leng Wong, senior vice president of Global Brands at Mondelez International, says the new branding pays homage to the values embodied by Toblerone founder Theodor Tobler. “He embraced originality and created a triangular chocolate in a world of squares, and this platform is our way of inspiring people to do just that,” remarked Wong. In line with its refreshed style, Toblerone has launched several products and gifting options, including Toblerone Truffles, a combination of the original Toblerone taste with a new, velvety smooth truffle centre and bites of crunchy honey and almond nougat wrapped in a unique diamond shape. The truffles recently debuted in the United Kingdom, Switzerland, and Australia and airport duty-free stores in key markets. The company plans to introduce the range to other countries next year. The brand has also introduced Tiny Toblerone, which comes in two varieties: classic milk chocolate with honey and almond nougat and a variety of milk, white, and dark chocolates with honey and almond nougat. According to the company, offering Toblerone in smaller sizes supports its goal of providing a wide range of portion sizes and shareable options. “Savoring an appropriate portion of a treat like chocolate and focusing on truly experiencing it with all your senses can help make it easier to enjoy snacking as a part of a balanced lifestyle fully,” added Michelle Pickering, senior vice president of research and development for Global Chocolate and Cocoa at Mondelēz International. Toblerone turns triangles into diamonds with new Never Square campaign (1)

Toblerone turns triangles into diamonds in new “Never Square” campaign

The company said it aims to enhance its market position by investing more in premium products, marketing, advertising, a...

Mondelez flags profit hit from Ukraine crisis

Mondelez expects a 3-cent hit to its adjusted per share earnings in 2022 and a $200 million impact on its revenue.

Mondelez falls short in China with Zero-sugar Oreos pitch

Initial reaction from the launch of Oreo Zero sugar-free cookies in China has been disappointing, Mondelez International...

Mondelez rebrands Eskimo lollies in NZ after protests

Pascall has revealed the new name and product packaging on its Facebook page.
Oreo cookies

Arnott’s vs Mondelez: the battle of the biscuit giants

Arnott’s and Mondelez recently launched new biscuit products at the same time, in differing ways. But who won in store, ...

This week in FMCG

This week's top headlines.

Mondelēz wins bid to appeal special leave

The High Court granted Mondelēz special leave to appeal a Federal Court decision against it in a spat with the Australia...

Mondelēz to appeal Court ruling on leave entitlements

The snacking giant said the decision creates inequality between employees in the same workplace.

This Week in FMCG

Look back on the top stories from this week.

This Week in FMCG

This week's top headlines.

Can Mondelēz make a mint with ‘mindful snacking’?

Why Mondelēz is trying to get consumers to stop and appreciate the look, smell and texture of their snacks.

Mondelēz takes majority stake in nutrition bar business

Organic, nut-butter based protein bars and bites to join Mondelēz International’s snacks portfolio.

Mondelez to switch to sustainable cocoa by 2025

Confectionery giant sources about 43 per cent of cocoa from the program already.

Mondelēz’ efforts to buy Arnott’s in doubt

Kraft Heinz and Ferrero had also expressed interest in buying the biscuit company.

Mondelēz partners with food business incubator to connect with start-up community

The snacking giant will connect with the local food and beverage start-up community to accelerate and scale innovation.

FMCG leaders talk women in the workforce

Mondelēz Pres. Amanda Banfield and Kellogg's MD Esme Borgelt share their thoughts on female representation in FMCG.

Mondelēz CEO confident about the future as the snacking giant reaffirms 2019 outlook

The business is focused on becoming consumer-centric in everything it does.

Mondelēz to move global headquarters to Chicago

Oreo maker wants employees to be connected with what consumers are thinking and doing.

This week in FMCG

Take a look back at the big stories of the week.

Mondelēz invests $5 million in new R&D centre

The centre will act as an innovation hub for Oreo, belVita, Cadbury Dairy Milk, Toblerone and more.