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private label

private label Archives

“Think lab coat meets nature”: Mecca reimagines long-lost sister brand Kit

It’s been six years since Australian beauty giant Mecca closed the doors of its indie sister brand Kit Cosmetics.

All about Viviology, Adore Beauty’s long awaited move into private label

After selling other brands’ beauty products for the last 22 years, online retailer Adore Beauty has finally launched its...

Coles partners with Sainsbury’s to build private label range

Coles will gain access to a plethora of new products through Sainsbury's supply chain.

Sustainability at centre of Coles’ refreshed strategy

Coles has announced a refreshed strategy focused on boosting its online and own brand offerings.

Private or perish

How FMCG brands can compete in an increasingly private label landscape.

The polarisation of ‘value’ for shoppers

‘Value’ now encompasses both high and low, as shoppers seek lifestyle benefits and quality.

Top dishwashing liquids named

Nature's Organics-owned dishwashing liquid Blasts competition in satisfaction poll.