P&G rolls out experiential shopping site across Southeast Asia
Consumer goods giant Procter & Gamble (P&G) is testing out a new way to showcase its household products to consumers across Southeast Asia (SEA).
The business has partnered with Shopee, a leading e-commerce platform in the region, on a microsite that simluates the household environment and offers P&G products, from brands such as Olay, Gillette and Oral B, categorised by rooms.
The one-stop shop, dubbed ‘Show Me My Home’, is a first-of-its-kind initiative that utilises P&G shopper insights and innovations to provide the region’s increasingly savvy digital consumers with a “fun, engaging and convenient way to shop”.
P&G said the campaign is designed “to enable consumers to feel and experience the products by bringing the element of reality onto a digital platform”.
“At P&G, we are always looking for ways to innovate in order to serve our consumers better. Online shoppers today want the information they need when they need it, at the click of a mouse or a swipe of a tablet or smartphone,” said Kim Dong Hyun, regional director, e-commerce, APAC Middle East Africa.
“And retailers have only milliseconds to grab their attention and complete any transaction. The collaboration with Shopee reflects P&G’s commitment to provide consumers with convenient access to P&G products as we broaden our capabilities online through upcoming, relevant and meaningful engagement with our consumers. With a platform like Shopee, we are able to serve even more consumers across the region and integrate value-added services such as localized payment and shipping options.”
The site will feature activities and curated content such as hygiene tips, a special P&G edition of Shopee’s classic Flip & Match game and live streams featuring popular Key Opinion Leaders streaming from their homes.
From May 5, there will be a staggered launch of the microsite across key SEA markets including Malaysia, Indonesia, Singapore, Vietnam, Thailand and the Philippines.
Ian Ho, regional managing director at Shopee, said the team is constantly innovating to improve the platform in response to the latest industry trends and users’ evolving preferences.
“As e-commerce becomes increasingly prevalent, it is crucial that we continue to upgrade the online shopping experience; to make it even more fun, personalised and engaging,” Ho said.
“We are pleased to collaborate with P&G who shares this same vision to pilot the novel Show Me My Home initiative, and to offer a one-of-a-kind experiential shopping journey for our shoppers across the region.”