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Huggies redesigns ranges

mickey and minnie graphicsHuggies has launched major designs upgrade to its Nappy-Pants and DryNites Pyjama Pants.

Huggies Nappy-Pants with MotionFlex now feature Mickey Mouse prints for boys and Minnie Mouse prints for girls, with the new Disney inspired designs featuring on both the box and the nappy pant itself.

The choice of Mickey and Minnie follows an overwhelming consumer response via social media when asked which Disney characters they would like to see on the packaging.

Huggies has also launched new look DryNites Pyjama Pants which feature Marvel Spider-Man and Disney Frozen designs on its four to seven year old ranges.

The characters will join existing Huggies DryNites designs, including Monsters University and Disney Fairies on its two for four years products.

The new designs will be available in Convenience Boy, Convenience Girl, Bulk Boy, Bulk Girl, Mega Boy (Costco exclusive), and Mega Girl (Costco exclusive).

Both launches are being supported through a social media campaign via the Huggies Facebook, Instagram, and Twitter accounts. TV commericals for the new Huggies Nappy-Pants will air on May 10.

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