Babycare brand Huggies has introduced its Skin Essentials collection, designed to address parents’ concerns about diaper rash and their baby’s skin health.
The range includes Skin Essentials Diapers, featuring a new SkinProtect liner technology that helps protect against wetness and leaks; Skin Essentials Wipes, made with 99 per cent water, and Pull-Ups Skin Essentials Training Pants, made with zero chlorine and fragrance-free.
Scott Glenn, VP of the US Huggies brand, said the launch of Skin Essentials is a game-changer for the category.
“Huggies puts babies and their caregivers at the heart of all we do,” said Glenn. “We’re proud to use science and innovation to impact families’ lives meaningfully.”
Dermatologist Dr Lindzey Zubritski praised the new collection, saying the new feature is something caregivers everywhere can get behind.
“As a dermatologist and mom, I am always looking for the best ways to help protect my baby’s delicate skin,” she concluded.
Huggies Skin Essentials Collection is available in retailers and groceries nationwide.
