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Social spurs on Thankyou movement

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Thankyou Group’s products could soon be served on domestic Virgin Australia flights following an online campaign prompted by consumers.

Last Wednesday, Virgin Australia asked consumers to tag brands on its Facebook page they would like to see on its in-flight menu after announcing it was introducing complimentary food for domestic flights.

On Friday, there were more than 1700 comments on the post, with more than 900 asking Virgin Australia to stock Thankyou products.

Following the wave of consumer support on Facebook and Twitter, Thankyou Group delivered its products to the Virgin Lounge at Melbourne Airport, and in partnership with Running Boards created a digital message on a truck that was parked out the front of the Virgin Australian offices in Brisbane.

“Backed by the support of the Thankyou community and knowledge that this deal would literally change thousands of lives with access to immediate food aid and long term food solutions, the team came up with a bold idea to amplify the opportunity,” Daniel Flynn, co-founder of Thankyou Group, said.

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Flynn added the Virgin campaign was never part of the group’s marketing plan, however, said, “because as a team we are fast and fun, we had the opportunity to see a post on Wednesday that sparked our interest, share it on Thursday and then carry out a bold idea to make a big impact on Friday.”

Virgin Australia has since responded to Thankyou’s campaign, stating on its Facebook page: “Thank you Thankyou. We’re glad you’re as excited as we are that we’re now providing complimentary food on all domestic flights. We regularly review our on board catering and this certainly provides some food for thought!”

Thankyou Group began as Thankyou Water in 2008, selling bottled water and giving a slice of its profits to developing international communities.

Since then, the company has rebranded to Thankyou Group and has rolled out a food line, including muesli, and launched a body care range encompassing face and body washes, sanitisers, and soap bars.

Earlier this month, Flynn told Inside FMCG the company is gearing up to enter a new category later this year, which he says will be a game changer for the growing social enterprise and Australian FMCG market. He said  Thankyou plans to make a “big mark in it”, with between 10 and 15 products to be released.

“We think this new category that we jump into will be a real game changer for us and for the whole Thankyou range,” Flynn said.

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