social media Archives - Inside FMCG

shopping

Aussies choosing combination of in-store and online for Christmas purchases

Only 15 per cent said they would shop solely online.

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Why social media should be in your FMCG marketing tool kit

Brands can generate a real-time and actionable feedback loop with the consumer.

Shorty 711

7-Eleven’s Slurpee bags international ‘Shorty Award’

Convenience store chain wins award for the second time.

Unilever

Green consumerism catapults cosmetics industry

Stronger global presence attributed to social media and eco-friendly products.

fit

Customer excellence series: Fit Nutrition Fix

“The key to maintaining a transformative environment is to first create a culture that lives and breathes innovation.”

Facebook

‘Liking’ alcohol brands linked to risky drinking

New research shows young Australians who “like” alcohol brands on social media are twice as likely to drink at risky levels.

jake rich

Podcast with Jake Rich, content creator and social media manager, Gelato Messina

Inside Retail talks to the social media manager of the popular gelato chain, Gelato Messina.

Social media and customer complaints

Six key tips for handling customer complaints on social media.

Nicky Bryson - Leo Burnett Sydney (1)

Robotisation and the future of retail

Nicky Bryson asks, what does the ‘rise of the robots’ mean for retail?

unnamed-7

Social spurs on Thankyou movement

Thankyou Group receives sky high support on social media for its products to be served on Virgin Australia flights.

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