social media Archives - Inside FMCG

Creativity and authenticity: What makes ads work on TikTok

Brands that understand the audience on TikTok have the opportunity to further connect and build brand value with a new demographic.

Coca-Cola stalls social media advertising globally ‘for at least 30 days’

Unilever, Diageo and Starbucks among major brands to boycott social media sites over failure to stop the spread of false information and hate speech.

Social sells: the top platforms to get onboard with

Why WeChat, TikTok and Twitch are worth considering to help attract and engage your audience.

Aussies spend big shopping on social media

Australians are spending more than $16 billion a year on shopping via social media.

Australian brewery in hot water over homophobic meme

Southern Bay Brew Co. boss resigns following social media backlash.

Aussies choosing combination of in-store and online for Christmas purchases

Only 15 per cent said they would shop solely online.

Why social media should be in your FMCG marketing tool kit

Brands can generate a real-time and actionable feedback loop with the consumer.

7-Eleven’s Slurpee bags international ‘Shorty Award’

Convenience store chain wins award for the second time.

Green consumerism catapults cosmetics industry

Stronger global presence attributed to social media and eco-friendly products.

Customer excellence series: Fit Nutrition Fix

“The key to maintaining a transformative environment is to first create a culture that lives and breathes innovation.”