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How voice is forcing brands to rethink social targeting
Facebook’s entry into the audio products signals the dissolution of the news feed and traditional targeted advertising. ...
Apr 27, 2021
Influencer marketing: three expert tips to grow your reach in 2021
Emille Mendoza shares her top three influencer marketing tips for small-business owners.
Nov 25, 2020
Creativity and authenticity: What makes ads work on TikTok
Brands that understand the audience on TikTok have the opportunity to further connect and build brand value with a new d...
Jul 15, 2020
Coca-Cola stalls social media advertising globally ‘for at least 30 days’
Unilever, Diageo and Starbucks among major brands to boycott social media sites over failure to stop the spread of false...
Jun 29, 2020
Social sells: the top platforms to get onboard with
Why WeChat, TikTok and Twitch are worth considering to help attract and engage your audience.
Mar 11, 2020
Aussies spend big shopping on social media
Australians are spending more than $16 billion a year on shopping via social media.
Oct 3, 2019
Australian brewery in hot water over homophobic meme
Southern Bay Brew Co. boss resigns following social media backlash.
Jun 7, 2019
Aussies choosing combination of in-store and online for Christmas purchases
Only 15 per cent said they would shop solely online.
Dec 19, 2018
Why social media should be in your FMCG marketing tool kit
Brands can generate a real-time and actionable feedback loop with the consumer.
Nov 5, 2018
7-Eleven’s Slurpee bags international ‘Shorty Award’
Convenience store chain wins award for the second time.
Apr 19, 2018
Green consumerism catapults cosmetics industry
Stronger global presence attributed to social media and eco-friendly products.
Mar 16, 2017
Customer excellence series: Fit Nutrition Fix
“The key to maintaining a transformative environment is to first create a culture that lives and breathes innovation.”
Nov 23, 2016
‘Liking’ alcohol brands linked to risky drinking
New research shows young Australians who "like" alcohol brands on social media are twice as likely to drink at risky lev...
Nov 2, 2016
Podcast with Jake Rich, content creator and social media manager, Gelato Messina
Inside Retail talks to the social media manager of the popular gelato chain, Gelato Messina.
Aug 25, 2016
Social media and customer complaints
Six key tips for handling customer complaints on social media.
Jul 11, 2016
Robotisation and the future of retail
Nicky Bryson asks, what does the ‘rise of the robots’ mean for retail?
Sep 14, 2015
Social spurs on Thankyou movement
Thankyou Group receives sky high support on social media for its products to be served on Virgin Australia flights.
Apr 20, 2015
Choice gets tough on fake fans
Choice warns consumers about fake online reviews following investigation.
Jan 30, 2015