social media Archives - Inside FMCG

Aussies spend big shopping on social media

Australians are spending more than $16 billion a year on shopping via social media.

Australian brewery in hot water over homophobic meme

Southern Bay Brew Co. boss resigns following social media backlash.

Aussies choosing combination of in-store and online for Christmas purchases

Only 15 per cent said they would shop solely online.

Why social media should be in your FMCG marketing tool kit

Brands can generate a real-time and actionable feedback loop with the consumer.

7-Eleven’s Slurpee bags international ‘Shorty Award’

Convenience store chain wins award for the second time.

Green consumerism catapults cosmetics industry

Stronger global presence attributed to social media and eco-friendly products.

Customer excellence series: Fit Nutrition Fix

“The key to maintaining a transformative environment is to first create a culture that lives and breathes innovation.”

‘Liking’ alcohol brands linked to risky drinking

New research shows young Australians who “like” alcohol brands on social media are twice as likely to drink at risky levels.

Podcast with Jake Rich, content creator and social media manager, Gelato Messina

Inside Retail talks to the social media manager of the popular gelato chain, Gelato Messina.

Social media and customer complaints

Six key tips for handling customer complaints on social media.

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