social media Archives - Inside FMCG
Brands that understand the audience on TikTok have the opportunity to further connect and build brand value with a new demographic.
Unilever, Diageo and Starbucks among major brands to boycott social media sites over failure to stop the spread of false information and hate speech.
Why WeChat, TikTok and Twitch are worth considering to help attract and engage your audience.
Australians are spending more than $16 billion a year on shopping via social media.
Southern Bay Brew Co. boss resigns following social media backlash.
Only 15 per cent said they would shop solely online.
Brands can generate a real-time and actionable feedback loop with the consumer.
Convenience store chain wins award for the second time.
Stronger global presence attributed to social media and eco-friendly products.
“The key to maintaining a transformative environment is to first create a culture that lives and breathes innovation.”