McCain pushes new products

TVC still McCainMcCain Foods has launched a major campaign supported by national media including TV ads, digital, and outdoor executions in Australia and New Zealand, in partnership with Whybin TBWA Group Melbourne.

The campaign supports the gourmet range of Ultra Thin Crust Pizzas and the launch of new Roast Potatoes and Pizza Toasties.

McCain Foods Australia and NZ marketing director, Mike O’Brien, said the brand campaign aims to re-instill the sense of fun and excitement that has typified McCain advertising in Australia.

“Created with exaggerated humour, both TV ads depict people cooking up McCain products in remote locations, consequently luring an unexpected crowd from afar with the wonderful aromas and taste; ultimately, sharing and fun times are had,” he said.

The McCain products featured in the ads are the new Roast Potatoes and the globally inspired Ultra Thin Crust Pizza range. Of course, both ads conclude with the iconic line “Ah McCain…you’ve done it again!”

“We’re proud to make great tasting food that helps consumers provide meals that bring families and friends together and we’re delighted how this shines through in our new campaign,” O’Brien said.

The campaign will be featured across Australia and New Zealand from April to October 2015. The 15 and 30 second TVCs were created by Whybin TBWA Melbourne.

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