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Eye catching displays

unnamed (1)The fundamental purpose of a free standing point of purchase (POP) display is to highlight a product off location, and draw a customer’s attention to this product with hopes of increasing sales.

Ways and means of drawing shopper’s eyes have been exhausted and recycled over the years.

Motion sensing talking stands to LED illuminated flashing lights, have been done over and over again. In my opinion, sometimes well and sometimes not so well.

A design challenge is to cleverly tie such features into displays, by having some type of correlation back to the product being marketed, for instance, flashing LEDs on a flashlight display.

While working with Abbott Medical Optics as it launched its latest range into pharmacy, we began to look at how to grow brand awareness and use an innovative way to attract the eye of the passerby.

Taking the above into consideration, we ultimately made a display featuring a “blinking eye” to accompany Abbott Medical Optics’ eye care products on display.

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The use of such a simple printing process, that is lenticular, enabled us to layer our artwork in a way that made the eye appear to blink at you as you passed by the stand.

Lenticular printing has been around for years and my earliest memories of this was as a child reading comic books that sprung to life.

This is effectively what we managed to do with a somewhat standard looking temporary stand – bring it to life. On a completely unrelated project, we also found ourselves using lenticular printing to make the swirls of an Absolut Vodka shelf display move, as shoppers walked the aisles past the bottles on shelf.

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Again, tying straight into the marketing campaign that showed slowly moving swirls throughout all of Absolut Vodka’s online campaigns.

Zee Ayad is director of  industrial design and point of purchase marketing agency, ID-Pop

ID-Pop can be contacted or 02 8970 2232  or by email at

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