“We’ve found that families are increasingly looking for simple ways to reduce sugar in their children’s diets without compromising on taste or quality,” said Brent Whelan, category marketing manager for yoghurt at Fonterra.
“We’ve been working hard to improve Ski D’Lite’s formulation to offer families a healthier, delicious way to start the day and we believe we’ve achieved this with the 25 per cent less range.”
To celebrate the launch of the new 25 per cent less sugar formulation, Ski D’Lite has released a new branded content campaign titled ‘Practically Perfect’. The campaign explores Australian mums’ quest for parenting perfection and finds that Aussie mums are doing a mighty good job just as they are raising happy, healthy kids who love them.
The campaign is being rolled out via a combined earned and paid communications program including public relations, blogger and influencer relations, a media partnership with Kidspot and targeted Facebook advertising.