Australian ginger producer and distributor, Buderim, has introduced updated packaging for two of its snacking and cooking products.
Centred on functionality, the design for the new Naked Ginger (Uncrystallised) 200g pack, and Crystallised Ginger 250g pack, has a more contemporary aesthetic and features a resealable stand up pouch.
Maintaining its strong brand heritage, the company’s vibrant orange trademark remains the same.
Jacqui Price, marketing manager, Buderim, says the package updates were part of a resolve to improve the accessibility of their products considering the wide-ranging applications of its use.
“In a recent national study of over 1000 people earlier this year we found the majority of our customers either purchased Naked and Crystallised Ginger as a snack or for cooking,” Price said.
“However the previous packaging format wasn’t conducive to snacking and cooking usages, whereas the new stand up pack has a lot better presence in cupboards making it easier to store and is completely resealable.”
The updated products are available at supermarkets nationally.
