Following calls from fans of Allen’s lollies, the confectionery brand has announced that a shortlist of three iconic lollies will go head-to-head in a public vote to determine which will appear in its own solo pack.
Three favourites from Allen’s mixed packs, Peaches & Cream, Racing Cars, and Black Cats, will battle it out over the next two weeks to determine one champion, with the winning variety available exclusively in Woolworths from late March.
The move follows Allen’s Pineapples popular breakout move into its own bag last year.
Martin Brown, GM-Confectionary, Nestle, said that the Allen’s team has had repeated requests since from lolly lovers for other lollies to go into individual packs.
“Australians constantly show us how passionate they are about ALLEN’S lollies and their feedback helps us create the lollies they love,” Brown said.
“What more democratic way to decide between them than to put it to a public vote?”.
The online ‘Australia Decides’ vote is now available here and will run until Friday 5th February, 5pm AEST.
Australia’s favourite will be announced on February 10.
|Peaches & Cream||Peach flavoured jellies on top of a creamy flavoured base, Allen’s Peaches & Cream, were first developed in 1975.|
|Fruit flavoured jellies on a creamy flavoured base, Allen’s Racing Cars were first developed in 1982 and now come in six flavours: strawberry, blackberry, lemon, banana, orange, and chocolate.|
|Aniseed flavoured jellies; Allen’s Black Cats were developed in 1996|