Seafood company, John West Australia, has announced a joint partnership with WWF-Australia (WWF), the Marine Stewardship Council (MSC) and Pacifical, to help end unsustainable fishing methods within the canned tuna industry in Australia.
The alliance is the result of years of the entities working together to find a way to overhaul John West’s supply standards within Australia, moving towards a more sustainable future for the world’s oceans.
The initiative will see over 100 million cans of tuna labelled with MSC certified sustainably sourced tuna in supermarkets.
According to Dermont O’Gorman, CEO, WWF Australia, this world first will affect 43 per cent of Australia’s canned tuna market.
Populations of fish species utilised by humans have fallen by half, however, John West is confident its position will aid in bringing awareness to the issue on a global scale.
“In 2012, we pledged that by the end of 2015, John West Australia would only source purse seine caught skipjack tuna caught using independently verified FAD-Free methods,” said Graham Dugdale, executive director-commercial, John West.
“After three years of extensive research, close collaboration with MSC and WWF, I am proud to announce that this target has been met and exceeded. Not only are we sourcing FAD free but we have made sure it is MSC certified sustainable and completely traceable from ocean to can.”
MSC says it is proud to work alongside John West in transforming their supply chain.