Oreo launches Oreo Thins – cookies thinner than a pencil, a tablet and a chopstick.
Measuring just 7mm thin in diameter, the new Oreo Thins will be a permanent addition to the Australian Oreo cookie portfolio.
The product was earlier launched in the US and China.
Sara Black, senior marketing manager Oreo at Mondelez Australia said, “We’re excited to introduce Oreo Thins to Australian cookie lovers. Oreo has grown 19.8 percent in the Australian market within the last year, so we believe our fans will love this new crisp and delicate texture of Oreo Thins.”
TV, PR and influencer engagement, digital and a direct-to-consumer activation, are part of the Mondelez Australia launches.
Available in three flavours, Vanilla, Tiramisu and Lemon, each 104g pack has two bite-sized packets containing seven cookies.
