New Zealand yogurt brand EasiYo saw sales growth spike 45 per cent in 2015.
Brand relaunch and new flavours fuelled the sales growth, pushed by redesigned yogurt maker.
“Consumers have become better educated on the benefits of fresh homemade yogurt which is reflected in the significant sales increases globally,” Caroline Clarke, global marketing manager of EasiYo, said.
“While the redesigned red yogurt maker and an extensive range of yogurts have been well received by consumers in 2015, EasiYo anticipates further growth with new flavour profiles, Pear, and Lemon and Ginger with Bits launching this year. We have also invested in significant above the line activities across television, print and digital,”
EasiYo has announced the introduction of two new flavours to its extensive yogurt line-up, including pear and lemon.
The company has also tied up with Australian dietitians to help educate Australians on the benefits of eating fresh homemade yogurt.
A recent survey commissioned by EasiYo, found 96 per cent of Australian dietitians recommend yogurt as a healthy snack largely for its source of probiotics, protein and calcium yet few people realise that live cultures, such as acidophilus, are at their highest count as soon as yogurt is made. Homemade yogurt also comes with a wealth of other added benefits including no artificial ingredients, additives and stabilisers, which are often found in store-bought, refrigerated varieties of yogurt.
EasiYo said that the secret to its success is in its yogurt makers’ ability to keep the yogurt fermentation process consistent. To enhance this process and maintain the right temperature during the developing phase, a layer of New Zealand recycled wool blend has been inserted within the walls of the yogurt maker, helping to ensure consistent yogurt each time.
