Beef cattle business joins Foodbank initiative
Food relief organisation Foodbank has announced a brand new new partnership with beef cattle operation MDH.
In a collaboration that stems from paddock to plate, the family-owned beef cattle enterprise has agreed to donate enough beef trim to make 220,000 sausages per year.
This deal forms part of an innovative meat program, which sees fortnightly deliveries of sausages go from the factory of Primo Smallgoods, a Foodbank manufacturing partner, to distribution centres around Australia. MDH joins existing partners, Thomas Foods International and Fletcher International, which are also family-owned rural enterprises.
“The sausage program is our latest initiative that reaches back along the food chain to fill a supply gap,” said Brianna Casey, CEO of FoodbankAustralia. “The success of this program reflects the willingness of our primary producers to help as much as they can.
“It has long been a goal of Foodbank to have a significant and sustainable meat program because of the vital role protein plays in a balanced diet and the relative difficulty we experience in obtaining it through our traditional rescue channels. MDH’s generosity is helping us to realise this dream.”
MDH chief financial officer Julie McDonald said the organisation was please to be associated with such an “inspirational organisation”.
“Were it not for the selfless people working within this ‘charity behind the charities’, many more Australians would be waking up to hunger each and every day,” she said. “Playing a small part in helping others through our commitment of donations to Foodbank is a truly humbling position to be in, and we couldn’t be more grateful for the opportunity to help through such a well-structured and efficient organisation.”