The Pure Origin Aurora de la Paz is a rare variety of coffee that has remained inaccessible for decades in Latin America.
Nespresso aims to help farmers rebuild their local coffee industry and provide them with a new source of sustainable income.
Grown in a unique Colombian climate of low altitudes and temperatures with high humidity, Aurora de la Paz is a coffee of medium intensity level 5 that’s best sipped as an Espresso.
“This limited edition coffee is notably different from other coffees in Colombia [because of ] its sweet and balanced profile. Traditionally, Colombian Arabica is bright with fresh acidity whereas the profile of Aurora de la Paz reveals toasted cereal and sweet fruit notes thanks to the unexplored terroir and light roast,” said Nespresso coffee ambassador Mitch Monaghan.
The launch coincides with the coffee manufacturer’s 13-year presence in Colombia. They work hand in hand with the local farmers through the Nespresso AAA Sustainable Quality Program. They are also in partnership with the Colombian Coffee Growers’ Federation (FNC). Nespresso will also introduce the program in Caqueta.
“By investing in Caqueta and other regions affected by the conflict in Colombia, we aim to help farmers rebuild their communities. As a business, we are committed to sourcing the best coffee from around the world and making a positive impact in the communities where we work,” said Loïc Réthoré, general manager of Nespresso Australia and Oceania.
Currently, AAA Program has more than 35,000 Colombian farmers and over 70,000 farmers in 12 countries. By working collaboratively with farmers and agronomists, the program helps farmers implement best farming practices, providing technical assistance to ensure quality and sustainability.
“This initiative illustrates how the private sector can contribute to the post-conflict process. Nespresso’s work in Caquetá and other areas will provide farmers with the means to revitalise the coffee industry in the region, with a view to long-term development, peace and stability,” said Rafael Pardo, Post-Conflict Minister for Colombia.
The program focuses on water and soil management to protect the environment and book keeping training to develop a sustainable financial future. Through their participation in the AAA Program, the farmers are able to improve their coffee quality and achieve better productivity and standards in environmental and social welfare.
“The investment by Nespresso into the Caqueta region is significant for our country and its coffee farmers. Our farmers produce some of the best coffee in the world, but the conflict has meant many have had to leave their farms. The small number who remained have only been able to produce a limited amount of coffee. Through our work with Nespresso, we will support the farmers who have remained and encourage those who were displaced to return. We also plan to follow the government’s plan to reintegrate into society and work life those who have participated in the conflict,” said Roberto Velez, CEO of FNC.