Woolworths’ new exclusive frozen smoothie range
The four-exclusive whole fruit and vegetable combinations are Greener Pastures, Tropical Sunrise, Rawesome and Rise & Shine.
“The ready-to-blend smoothie packs are the latest innovation in the booming fresh smoothie category, offering great value combined with convenience,” Woolworths brand manager Deborah Whitwell said.
“Just as coffee pods are now a staple in many homes, the fresh fruit and vegetable smoothie trend is currently on the rise for Australian consumers. Boost Juice has led the market with their fresh juice bars, so we are thrilled to bring the Boost experience directly to homes across the country at an affordable price via our stores.”
They are now available in Woolworths supermarkets at an introductory price of $6, which will create three smoothies within the one flavour pack.
“The range was developed in recognition of the growing trend of people making smoothies at home and was created by our in-house smoothie chef. We wanted to make it easy for people to get more fruit and veggies in their diet and with these smoothie packs we have used a specific combination of the two that is not only great for you, but also tastes great,” Boost Juice founder Janine Allis said.
“We have spent years perfecting what makes a great smoothie and we have certainly achieved it again here with this range. Whether you are out and about or at home, we want Australians to enjoy a healthy, fresh and delicious smoothie at their own convenience, and we are confident Woolworths customers will love this new smoothie range.”