Gatorade releases new G Active drink

Gatorade G ActiveGatorade has made a move into the functional water category with the launch of G Active – a flavoured electrolyte water with no sugar.

Available in three flavours – lemon, orange and berry – G Active provides enhanced hydration benefits for workouts versus water alone. Packed with electrolytes and vitamins, it contains no sugar and works to help replace what is lost in sweat.

“Gatorade has built a reputation as one of the most trusted brands in sports fueling, backed by more than 50 years of research into hydration and nutrition by the Gatorade Sports Science Institute,” said Gatorade Marketing Manager Jamie Bruce. “We understand that consumers have different fitness needs and G Active is a great option for consumers who lead active lives and make fitness a priority in their busy schedules.

“For everyday exercises, fitness is about becoming more active. Food and beverage options need to keep up with the trends and G Active is a scientifically backed, vitamin and electrolyte-enhanced water that provides next level hydration and supports an active lifestyle,” added Bruce.

New G Active will be available in store from 30 April, 2017. To coincide with the launch, G Active has teamed up with some of Australia’s top fitness and nutrition experts – Amanda Bisk, Daniel Conn and Luke Hines – to create an exclusive fitness hotspot: G Active HydroGym. Located on Sydney Harbour, G Active HydroGym is a pop-up fitness destination, completely surrounded by water and set against the iconic backdrop of the Harbour.

Comments

3 comments

  1. olivia posted on October 6, 2017

    Is this product suitable for a diabetic and can it be purchased in bulk form the same as other Gatorade powder forms? reply

  2. Rebekah Doyle posted on August 29, 2018

    Sugar is NOT an electrolyte. Sugar is a carb. You DON'T lose carbs when you sweat. You DO lose electrolytes when you sweat. Electrolytes are sodium, magnesium and potassium. The sweetners in G Active are 955 (sucralose/Splenda) and 950 (acesulfame potassium) For optimal health, you should only be consuming 20 - 25g of carbs per day. If you are ketogenic, you'd know this. reply

  3. sheena richardson posted on January 29, 2019

    Is there a school supplier in Perth Wa reply

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