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Gatorade releases new G Active drink

Gatorade G ActiveGatorade has made a move into the functional water category with the launch of G Active – a flavoured electrolyte water with no sugar.

Available in three flavours – lemon, orange and berry – G Active provides enhanced hydration benefits for workouts versus water alone. Packed with electrolytes and vitamins, it contains no sugar and works to help replace what is lost in sweat.

“Gatorade has built a reputation as one of the most trusted brands in sports fueling, backed by more than 50 years of research into hydration and nutrition by the Gatorade Sports Science Institute,” said Gatorade Marketing Manager Jamie Bruce. “We understand that consumers have different fitness needs and G Active is a great option for consumers who lead active lives and make fitness a priority in their busy schedules.

“For everyday exercises, fitness is about becoming more active. Food and beverage options need to keep up with the trends and G Active is a scientifically backed, vitamin and electrolyte-enhanced water that provides next level hydration and supports an active lifestyle,” added Bruce.

New G Active will be available in store from 30 April, 2017. To coincide with the launch, G Active has teamed up with some of Australia’s top fitness and nutrition experts – Amanda Bisk, Daniel Conn and Luke Hines – to create an exclusive fitness hotspot: G Active HydroGym. Located on Sydney Harbour, G Active HydroGym is a pop-up fitness destination, completely surrounded by water and set against the iconic backdrop of the Harbour.

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