Woolworths partners with Government

Woolworths labels2Woolworths has planned to educate Aussies with the country of origin labelling by organising a product sampling program across 350 stores nationwide.

The Federal Government’s country of origin labelling initiative came into effect on 1 July 2016, with affected food products required to include the mandatory labelling by July next year.

“We know our customers love to buy Australian products. The new labelling system makes it easier for our customers to better locate Australian made products and understand what percentage of the ingredients are from Australia,” said Woolworths head of Sustainability, Adrian Cullen.

“For the next five weeks we are hosting in-store country of origin labelling display booths across the country. We encourage our customers to visit the booths, sample the Woolworths Own Brand product on display and learn more about the new labelling scheme.”

Woolies was the first supermarket to begin using the new labels on their own brand products in October last year, with a range of Woolworths Own Brand products already carrying the new labelling.

“Three weeks ago we commenced the country of origin labelling for food advertising campaign. The in-store demonstrations are an extension of the advertising activity and an excellent opportunity for Australian consumers to hear more about the labels. We appreciate Woolworths’ support for this initiative,” said Senator Arthur Sinodinos AO, minister for Industry, Innovation and Science.

The country of origin labelling demonstrations are being run in partnership with the Department of Industry, Innovation and Science and will be in-store at selected Woolworths locations nationwide from now until mid-June.


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