Cran-Blueberry, which combines the juiciness of blueberries and the crisp taste of real cranberries, will be available from Coles and Woolies starting June.
It’s a first for supermarket shelves, as the only cranberry-blueberry juice combination available from a major brand.
“We are extremely excited to introduce Ocean Spray Cran-Blueberry Fruit Drink to supermarkets across the country,” said Elissa Booth, marketing director, Ocean Spray International Services, Asia-Pacific.
“[We are] committed to expanding our beverages with the local consumer in mind, bringing families a range of Cranberry products tailored to Aussie taste buds.”
The new flavour pays homage to the brand’s heritage by featuring two of the three native North American Fruits, cranberries, blueberries and concord grapes.