Pepsi Max said its first pop-up dining concept in Australia was quite a hit in Sydney.
The soft drinks giant said 718 people attended the event over a sell-out three-day run. The Vanilla Kitchen opened in Chippendale, Sydney, 22-24 June.
Brad Van Dijk, senior director of beverages in Australia and New Zealand at PepsiCo said The Vanilla Kitchen was designed to surprise and delight consumers seeking a new and exciting dining experience.
“We wanted to celebrate the success of Pepsi Max Vanilla in a way that was big and bold, and we think bringing together four of the country’s most eminent food and drink talent was a fantastic way to do this,” he said. “Launching The Vanilla Kitchen in Sydney was a proud moment, as we seek to deliver new flavour experiences for our consumers.”
The pop-up dining destination was designed by Mitch Orr (ACME), Jimmy Hurlston (Guilty, Easey’s), Andy Bowdy (Andy Bowdy Pastry, Saga) and Andres Walters (The Lobo Plantation, The Kittyhawke). With the talent known for their unconventional and trailblazing cuisine, the menu was specially designed to push the limits of vanilla, seeking inspiration from Pepsi Max’s newest flavour variant, Pepsi Max Vanilla.
The team worked their “gastronomic magic” on the three course menu, exclusively for The Vanilla Kitchen.
The Vanilla Kitchen partnered with Deliveroo, who delivered meals together with free samples of Pepsi Max Vanilla during the three-day event.
Pepsi Max Vanilla is available at independent and major retailers across the country.
