The cookie company said in a statement the new Sour Cherry Cheesecake Cookie combines juicy cherries and velvety cream cheese, whilst Qantas international passengers will soon get to taste the new Choc Pretzel & Pecan Cookie, taking inflight treats to new heights of indulgence.
Part of the new Art Series Collection, the dessert-inspired cookies also feature bold packaging design featuring unique artwork from Byron Bay graffiti artist Davey Mac, aka Teazer. The same artist was commissioned to create a large scale mural with custom graffiti art for the Byron Bay Cookie Company Gift Shop, a pit stop for cookie lovers visiting Byron Bay.
“It was important to celebrate the 15th anniversary of our partnership with Australia’s most iconic airline in a meaningful way. Packaging design is at the core of our brand’s image and working with Teazer has definitely enhanced our creative process, whilst allowing us to support a local artist,” said Emilie Emond, marketing manager for the Byron Bay Cookie Company.
The convenient 40g pack size is served on board Qantas as part of Byron Bay Cookie Company’s ‘Snack Boxes’ which are available on selected domestic flights. To further highlight the cookie manufacturer’s anniversary milestone with Qantas, domestic passengers are invited to select the next Byron Bay Cookie flavour, for a chance to win a Luxury Foodie Escape for 2 in Byron Bay, including a stay at the sought-after Byron at Byron Resort & Spa, valued at up to $3,800.
Byron Bay Cookie Company’s new Sour Cherry Cheesecake and Choc Pretzel & Pecan cookies will be served on board Qantas until September 2018, and are available exclusively at www.cookie.com.au for RRP $2.50 for 40g. The Byron Bay Cookie Company online store ships worldwide.