Aussies love crackers, according to the latest national research. Arnott’s said consumers have bought more savoury biscuits than the weight of over one thousand Sydney Harbour Bridges combined – 59 million tonnes to be exact.
“When it comes to crackers, we know that Aussies believe sharing and connecting with others is important. When serving plain or savoury crackers or salty snacks, 54% of Aussies feel that it is important that they are good to share, so maybe your ultimate cracker ritual involves a bestie or family member,” said Arnott’s in a statement.
Arnott’s said in a statement research has revealed that over the past 12 months, 83.6% of Aussie households purchased the snack company’s savoury biscuits and everyday Australia consumes:
• 230,000 packs of Shapes
• 100,000 packs of Jatz
• 43,000 packs of Vita-Weat
The Aussie snack company said it’s not surprising that there are endless traditions and memories linked to serving and sharing crackers. They are a part of the quintessential Australian lifestyle, passed down through family generations and shared between groups of friends. But Arnott’s believes there are plenty of unique and lesser-known Shapes-eating rituals and moments across the nation yet to be uncovered.
To celebrate Australia’s love for crackers, Arnott’s launched its national #whatacracker campaign; calling on all savoury biscuit-lovers far and wide to share how they enjoy Arnott’s Shapes on the Facebook Page. The top ten entries will win a year’s supply of their favourite Arnott’s Shapes flavour.
Arnott’s said it might be uniquely combining Barbeque and Pizza Shapes together in a tasty ‘Barbie-Pizza’ blend or it might be that Aussies like to lick and scrape out the extra flavour at the bottom of the pack (the most common unwritten eating directions).
The Aussie snack company said #whatacracker campaign will also come to life next month when a giant Shapes box takes residence at the iconic Sydney Overseas Passenger Terminal on Friday 22nd and Saturday 23rd June, allowing visitors to enter and create their very own personalised selection of Arnott’s Shapes. Visitors can mix n’ match their own combination of Arnott’s Shapes flavours and snap their #whatacracker moment against the backdrop of the Opera House and Sydney Harbour Bridge.
Arnott’s said entries close 30th June 2018. For more information on how to enter the competition, visit their Facebook page. The winner will be announced via Arnott’s Shapes Facebook on the 6th July 2018. Years supply equates to 52 family size boxes.
More information on the live event below:
Friday 22nd June 10am – 7pm
Saturday 23rd June 8am – 4pm