Priceline showcases new ad campaign
Australia’s much-loved Priceline Pharmacy has unveiled a new brand direction with a television commercial reminding viewers that it is the health and beauty destination for every Australian.
‘There’s no place like Priceline’ showcases the pharmacy as a one-stop-shop for everything a customer could need or want when it comes to health and beauty.
General manager of Priceline Pharmacy Tamalin Morton said the campaign is about celebrating their point of difference.
“Priceline Pharmacy has a unique position in the market with our extensive range, affordable products, exclusive brands and personalised services across both health and beauty. There’s no place like Priceline and we are celebrating this point of difference and what makes our brand stand out from our competitors,” Morton said.
The commercial features scenes of everyday Australians, from a family with kids to expectant parents and young girls getting ready for a night on the town.
The campaign drives home the message that Priceline is the destination for everything from everyday basics to the latest products, for every age. Teamed with expert advice from pharmacists and beauty experts, the store offers solutions for everyone. With 475 stores including 334 pharmacies across the country, it is widely accessible to customers.
Executive Creative Director – Ogilvy Melbourne, David Ponce de Leon, said, “We wanted to amplify what Priceline Pharmacy is, a beauty and health destination for every Australian. They are a brand absolutely dedicated to helping us all look and feel great. A very special place indeed, with unrivalled range in-store, in-depth knowledge and advice and an incredible array of exclusives. Their vast online presence added to the power of their Sister Club are all powerful demonstrations ‘There’s no place like Priceline’. We are very excited for the opportunity to help Priceline Pharmacy deliver on this message.”
The brand direction was recently announced to suppliers and trade partners, and is being rolled out in stores and media across television, cinema and print.