Arnott’s shrinks much-loved cookies
Australia’s beloved chocolate Arnott’s has shrunk its bite-size snacks with the launch of its new Minis range. Jatz, Chicken Crimpy, Chocolate Chip Cookies and Scotch Fingers are now available in mini varieties.
“Arnott’s biscuits have been enjoyed by Aussie families for more than 150 years, especially household staples such as Jatz and Scotch Finger,” according to Elly Jean-Louis, Arnott’s brand manager.
“However, we know that consumers are looking for more snacking options, including on-the-go and lunchbox friendly, so we designed our Mini’s range with them in mind. We wanted to create snack options that we knew everyone would love, so we decided to take Aussies favourite bikkies and turn them into bite-sized snacks that could easily fit inside your bag or lunchbox, ensuring Arnott’s can be a snack choice at any time of day, for any age.
“Gone are the days of arduous cling-wrapping to portion our Chicken Crimpy or Jatz into lunchboxes. Minis come in a red-recycling friendly multipacks, making it good for the environment, and your back pocket too.”
The Minis range are packaged in durable and environmental-friendly cardboard boxes. The new Arnott’s Minis range is available in all leading supermarkets and retails from A$3.99.