V Energy has re-released its V Black drink in New Zealand for a limited time.
The beverage company collaborated with V Energy fan, Jordan Tini, who never had the chance to try the drink before. V Energy team did a market research with Tini prior to releasing the product for a second time.
“We couldn’t have dreamed of finding a better person to build a campaign around,” said 99’s Digital Creative director, Jared Isle. “He speaks an authentic V language we could never emulate and as a natural talent in social and digital it was a thrill to just let him loose spreading the word of V Black’s return.”
“It tastes like V, but if V had taken another V!,” said Tini.
V Energy launched a six weeks campaign urging Kiwis to try the energy drink before it’s taken off the shelves again. The beverage company partnered with a collaborative agency team that includes 99, Raydar, OMD and Fuse, and the content production team The Workshop.
