Pantene names Pia Miller as first Aussie ambassador

Pantene Pia MillerShampoo brand Pantene has announced Pia Miller as its first Australian ambassador for the new Pantene Pro-V Micellar Series.

The actress joins a list of famous females who have represented the brand around the world, including Selena Gomez, Ellie Goulding, Gisele Bundchen and Chiara Ferragni.

“Pantene is such an iconic brand that’s renowned for being one step ahead when it comes to the latest in hair care. After hearing about their new secret, and eventually trying the new Pantene Pro-V Micellar Series a couple of months ago, I was super excited, to say the least,” Miller said in a statement.

“From the very beginning it has been a product that works for me, because I need to wash my hair every other day, and the range acts like a detox for roots, while nourishing my tips, transforming any damage or brittleness to beautiful, silky, strong locks. It means the end of bad hair days and I know Aussie women are going to go mad for it!”

The new shampoo range contains mild micelles that “gently detoxify the scalp” and contains no silicons, parabens or dyes.

Pantene said that three in 10 Aussies think washing hair regularly with shampoo is drying and makes hair brittle but still 80 per cent of women worldwide said shampoo is the most important part of their hair care routine.

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