Bega adds new peanut butter brand
Dairy giant Bega Cheese has introduced a new peanut butter brand to its portfolio, Bega Simply Nuts, following its acquisition of the Peanut Company of Australia last year.
The company said it’s the first Bega peanut brand to bring the “farm” to “plate” philosophy to life. Bega Simply Nuts Peanut Butter is made solely from 100 per cent Aussie peanuts and a pinch of sea salt.
“After purchasing the Peanut Company of Australia, Bega has been actively working to support farmers to increase the supply of peanuts here in Australia. We’re committed to helping strengthen the future of what potentially has been a fragile primary industry in Queensland,” Bega Foods executive general manager, Adam McNamara said.
“As we continue with this work, Bega is proud to launch our first vertically integrated peanut butter product. Which means our delicious Aussie grown peanuts are now being delivered from sunny Queensland and right into the hands of our consumers, in the form of Bega
Simply Nuts Peanut Butter.”
Since it acquired Peanut Company of Australia, Bega has helped with different peanut products such as their Mitey Aussie Nuts from the Picky Picky Peanuts range.
“Bega’s new Simply Nuts offers an Australian owned, grown and made natural peanut butter that delivers on taste and we’re really proud of what the product
represents. We’re looking forward to continuing to explore and innovate in this space and help farmers grow the industry,” said Macnamara.
Bega Simply Nuts is sold in a 325g glass jar that’s re-use or recyclable. It is available now at all major supermarkets for RRP A$5.00.