Coca-Cola and Walt Disney have worked together for three years developing a portfolio of Star Wars Coke bottle designs for the new Star Wars: Galaxy’s Edge attractions which opens at Disney’s theme parks on May 31.
Visitors will be able to purchase Coca-Cola drinks packaged in special bottles inspired by the Star Wars films.
The final designs feature the Coke, Sprite, and Dasani colour schemes, but the logos are all written in Aurebesh, the written language featured in the films.
“We started with a blank piece of paper and ideated and iterated with Walt Disney Imagineering on what Coca-Cola products and packaging would look like in Star Wars: Galaxy’s Edge,” said Ellen Gutierrez, director of strategic partnerships and brand marketing, Coca-Cola. “We think fans of both Star Wars and Coca-Cola will love what we came up with together.”
Coca-Cola is Disney’s longest-standing corporate partner, present on opening day of Disneyland in 1955 and Walt Disney World in 1971.
“When we first approached Coca-Cola and shared the idea of bringing their products into the Star Wars galaxy in a new and unique way, they immediately saw the opportunity to give our guests the refreshing drinks they love in a way that maintained the authenticity of the story – which is very important to us – and that was, frankly, just plain cool,” said Scott Trowbridge, portfolio creative executive and studio leader, Walt Disney Imagineering.
Star Wars coke will be available to purchase at Star Wars: Galaxy’s Edge when it opens on May 31 at Disneyland Park and on August 29 at Disney’s Hollywood Studios.
