Daigou business AuMake has created two new brand development channels for Australian and New Zealand (ANZ) products with China’s e-commerce company, JD.com.
AuMake will be able now to streamline ANZ brand access to JD.com’s primary online China platform, which has an active customer base of over 300 million consumers.
AuMake recommends ANZ products which are then selected and purchased by JD.com gross margin rates. They receive marketing and search optimisation support from Alibaba’s owned platform, JD.com. Shoppers who buy these products will have better delivery times, of five days to anywhere in China. JD.com will be using its own logistics, supply chain and warehouses to deliver faster.
AuMake has received initial purchase orders for nine SKUs comprising mainly of its owned brands including AU8 Propolis mouthspray and seven Health Essence SKUs (Liquid Bio Calcium + D3, Eye Excel with Bilberry, Detox + Digestion with Milk Thistle, Super Lecithin, Red Grape Seed, Lung Care Plus and Black Propolis).
The retailer has its products at JD’s brick and mortar cross border concept store since December 2018 in Chongqing. It’s the only Australian retailer to have its products consigned at the China business.
Shoppers can view, scan and purchase products in-store with delivery from either the country of origin or bonded warehouses in China. They don’t require Chinese regulatory approval since they are delivered via the cross border e-commerce channel.
Ten SKUs will be initially ranged within AuMake’s display area, including AuMake owned brands AU8 and Health Essence. JD is expanding its cross border concept stores locations to Xi’an which will open in September 2019 and in other capital cities including Shanghai, Qingdao and Guangzhou.