Food and beverage giant Danone has announced that its YoPRO yoghurt is the official brand partner to the Australian Olympic team for the 2020 Games in Tokyo.
The company said the partnership is a good match with many athletes already choosing YoPRO’s high protein and no added sugar yoghurt.
YoPRO released the fourth episode of its ‘Journey to Tokyo 2020’ series to coincide with the announcement.
The platform ‘Fuel Your Journey’ highlights the importance of hard work, dedication and preparation to achieve success, and shows the athletes’ struggles and triumphs upon preparing for the Tokyo 2020 Olympics.
“YoPRO has always been incredibly proud to support Australian athletes. We have partnered with an amazing roster of talent across all different sporting professions and have found the synergy between our brand and these athletes is always fantastic,” Danone brand manager Xavier Gonzalez said.
“It made sense to team up with the AOC and support our own on the world’s biggest stage. We wish the Australian team the best in Tokyo and are incredibly proud to be fuelling them on their Journey to 2020.”
Australian Olympic Committee CEO Matt Carroll highlighted the importance of having “meaningful brands” behind the athletes.
“YoPRO have continuously modelled their unwavering commitment to the sporting landscape of Australia, and we have no doubt that the partnership will leave athletes with the right fuel to perform at their best,” Carroll said.
The yogurt brand will also follow Aussie Sevens Rugby star, Charlotte Caslick, on her journey to the Olympics.
“YoPRO have been a solid supporter of my sporting journey over the last few years. Nutrition is a huge part of training at an elite level so it’s really exciting that YoPRO have now partnered with the whole Australian Olympic Team as we train and prepare for Tokyo 2020,” Caslick said.
