Procter and Gamble’s oral care brand Oral-B is bringing artificial intelligence to the bathroom cabinet with the launch of Genius X, a smart toothbrush first unveiled at CES earlier this year.
The Oral-B Genius X uses AI to help users brush for the right amount of time using the right amount of pressure regardless of the individual’s unique brushing style.
The smart brush uses sensors to monitor pressure, track brushing time and detect the brush’s location and orientation. Consumers are then guided through a connected app that offers personalised feedback on the regions of the mouth that require extra attention.
The oral care brand created the algorithm based on data from more than 2000 brushing sessions.
Carlos De Jesus, vice president, North America Oral Care, Procter & Gamble said the Genius X is their first step into connected oral health.
“By deepening our understanding of consumer behavior across 60 countries, Oral-B has been able to design products & experiences that help coach consumers to build healthier brushing behaviors,” De Jesus said.
The Genius X has been designed to cater to consumers on the go with a sleek travel case that charges both the brush and a USB device, such as a smartphone.
