Vegemite targets overseas Aussies with care packages for Christmas
Vegemite is targeting homesick, overseas Australians with its ‘Mitey Aussie Care Packages’ which it is now shipping to the US, UK and Canada.
The care packages include personalised jars and Vegemite & Cheese Shapes, its collaboration with another much-love Aussie brand, Arnott’s.
“We know that our VEGE-Mates living overseas are missing the taste of Australia, especially around Christmas time, and we’re delighted to now ship Vegemite internationally,” said Matt Gray, senior Vegemite marketing manager.
It’s the first time Vegemite will ship the products outside Australia and New Zealand.
There are four different packs on offer including the Mitey Aussie Care Package in Women’s and Men’s, the Mitey Aussie BBQ Set, the Mitey Aussie Summer Set and the Happy Little Vegemite Xmas Set.