This week in FMCG
The new year has brought forth major headlines in the business sector. FMCG companies are helping the community by donating products to bushfire victims. Read below what happened this week on Inside FMCG.
Soft drinks maker Coca-Cola Amatil (CCA) has donated 250,000 bottles of water and Powerade to those affected the bushfire. The products were delivered to disaster recovery centres or are evacuated from fire zones in NSW, South Australia and Victoria. CCA Australia managing director Peter West said that the “loss of lives and homes in these fires is heartbreaking and business has a role to play in emergency [situations]”.
Petrol giant Caltex Australia was approached by several parties interested to acquire part or all of its business. This news comes after the company was offered $8.6 billion from Canadian convenience operator Alimentation Couche-Tard. Caltex said that the initial offer unvalued its business and said that it hadn’t seen further proposals of acquisition since Alimentation Couche-Tard placed its offer to the company.
Chocolate biscuit, Tim Tam, will unveil the new Arnott’s Tim Tam Crafted Collection in stores nationwide next week. It created four new flavours including Murray River Salted Caramel; Sunshine Coast Strawberries & Cream; Gisborne Orange & Dark Choc and Manuka Honey & Cream. Arnott’s said Tim Tam Crafted Collection was made for Australians who wants more indulgent treats with “premium ingredients, attention to detail, and carefully crafted flavours”.
Charity organisation Foodbank Australia is helping communities devastated by the ongoing bushfire crisis. Its donors are providing the organisation with food and grocery items to send to over 2400 charities. They partnered with major FMCG brands such as ALDI, Coles, Fonterra, Saputo and
Parmalat, Coca-Cola Amatil, SunRice, P&G products, Rinoldi, PZ Cussons, Kimberly Clark Australia (Huggies), Nu-Pure Beverages, Ashai, Sanitarium, SPC, Murray River Organics, Freedom Foods, Unilever, Henkel, Campbell Arnott’s and Mars Masterfoods.
Toothpaste maker Colgate’s new smart toothbrush Plaqless Pro has won the Best of Innovation for Health and Beauty award at the Consumer Electronics Show (CES). The Colgate Plaqless Pro toothbrush detects biofilm build-up in real time. The smart electric toothbrush allows consumers to know which area needs longer time to brush it or when all the biofilm buildup were removed.
That’s it for this week. Have a good weekend!