Sanitarium Health Food Company has unveiled a no added sugar version of its popular UP&GO breakfast drink to replace the reduced sugar option.
The no added sugar drink contains 30 per cent less calories than the original and comes in two flavours, Choc Ice and Vanilla Ice.
Sanitarium’s UP&GO No Added Sugar has received a five star Health Star Rating thanks to its low fat and sodium content, low GI and 10 essential vitamins and minerals.
“Our dietitians and food scientists have worked hard to create a product that gives consumers the no added sugar start to the day they have been asking for, while delivering the same convenient nutrition as original UP&GO,” said Sanitarium Health Food Company head of marketing Jessica Manihera.
“We’re confident UP&GO No Added Sugar will reignite category growth by appealing to new customers who are seeking a nutritious brekkie on-the-run or an energy top up at any time of day without the added sugar.”
The 250ml drink in 3, 6 and 12 packs hit supermarkets nationally this week while the single 350mL drink will be available in convenience stores and petrol stations.