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That’s the spirit: gin and vodka drive spirits increase

Aussies are drinking more spirits such as gin and vodka, with consumption rising, while other alcoholic drinks are in decline, according to research agency Roy Morgan’s latest Alcohol Consumption Report.

Spirits are consumed by 27.8 per cent of Australians, up from 26.4 per cent 12 months ago.

A total of 41 per cent of Australians now consume wine in an average four week period and 37.4 per cent now drink beer.

“Looking at figures from 2006, we see around 25 per cent of Australians drinking spirits, compared to nearly 28 per cent today. But over the same period, the proportion of Australians drinking any alcohol type has declined, from 73 per cent to around 66 per cent,” Roy Morgan CEO Michele Levine said.

Cider is consumed by 11.3 per cent of Australians, RTDs (Ready-to-Drink pre-mixed spirit drinks) are consumed by 10.7 per cent, while liqueurs and fortified wine are consumed by 6.3 per cent and 4.3 per cent respectively.

Gin drinking rose in the last 12 months from 7.4 per cent to 9.0 per cent in an average four-week period.

Proportion of Australians who consume each beverage in an average four-week period

Source: Roy Morgan Single Source Australia, Jan. 2019 – Dec. 2019, n= 15,197. Base: Australians aged 18+.

“Gin has had a fascinating history, from ‘mother’s ruin’ in the 18th Century to being seen as a safe and unexciting choice mid-20th Century to its current reinvention – for there is no doubt that gin is very fashionable right now. Increasing demand has led to a surge in boutique distilleries as well as far greater variety for the curious bottle-shop browser who wishes to experiment,” Levine said.

“As well as being the most enthusiastic gin tipplers, the 50-64 age group contains the highest proportion of drinkers overall, with 71% regularly consuming alcohol. However, it’s the 18 to 24-year-olds which contain the highest proportion of spirit drinkers among any age group,” Levine said.

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