roy morgan research Archives - Inside FMCG
Supermarkets now account for 70.2 per cent of the fresh meat market.
Harris Farms Markets is the only single-state brand in the top 10 signalling that more and more consumers seek fresh local produce.
TerryWhite Chemmart saw the largest increase in ratings of all leading chemists compared to a year ago.
Clever marketing sees P&G brand head and shoulders above the rest.
Discount Drug Store and Dan Murphy’s were among the other winners.
Newly independent Coles is facing an increasingly competitive marketplace.
Roy Morgan’s latest report shows Woolies has 27.4% of the fresh food market overall.
Supermarket giant Coles is among the least trusted brands in Roy Morgan’s latest research.
Roy Morgan reported confidence is at its highest level since late July.
ALDI and Baker’s Delight join the leading stores in the bread sector.