Coke hosts virtual concerts to connect with consumers at home
Soft drinks giant Coca-Cola’s will live stream 100 artists including Katy Perry, Anitta, DJ Khaled, Bebe Rexha, Miguel, over 60 days to connect with consumers globally.
Coke Studio Sessions will stream three performances per day at 7 pm ET on the #BeApp and on Coca-Cola’s YouTube channel. #BeApp will also rebroadcast the performances for 24 hours worldwide for those who can’t watch the live streaming.
“Coca-Cola remains committed to uplifting the human spirit and fostering connection while we’re apart during these unprecedented times. By providing 60 days of live, interactive music content fans can share and enjoy with others, we hope Coke Studio Sessions will provide small, daily moments of entertainment as we adjust to this new normal,” said Ricardo Fort, VP, global sports & entertainment, The Coca-Cola Company.
Over the 60 days, consumers can donate to the charity groups, International Red Cross and Red Crescent Movement, to support those affected by the COVID-19 outbreak. The Coca-Cola Foundation will donate A$3 million in consumer donations made through Coke Studio Sessions. This follows the donation of more than A$14 million in charitable grants to organisations around the world for the COVID-19 relief.
On April 18, the soft drinks giant supported “One World: Together At Home” which was a cross-platform special organised by Global Citizen and the World Health Organization. It was televised for eight hours and live-streamed featuring A-list artists performances.