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Shelf life: McCain brings some smiles back to the frozen section

This week’s products news sees the return of a popular product from McCain and an Australian household disinfectant proves capable of fighting Coronavirus bacteria. Read on for Inside FMCG’s roundup of the latest industry product news.

McCain turns ‘smiles’ into ‘EmotiBites’

Aussie food company McCain Foods has rolled out a new frozen food product, with a nod to a classic. The company halted production of ‘Potato Smiles’ in the 90s but brought it back due to strong demand from consumers on social media.

The product now known as McCain’s EmotiBites Mashed Potato Shapes has launched into Coles supermarkets nationwide.

McCain Foods marketing manager ANZ Karen Ramsay said many Australians will fondly remember this product from their childhood.

“After years of build-up, it’s heartening to know that they’re meeting expectations. With the new shapes, Australians are not just welcoming smiles back to their tables, but also winks, flowers, hearts and thumbs ups. It’s great to see that people of all ages are having fun with all the new shapes,” Ramsay said.

Study finds Glen 20 effective against COVID-19

A study published in The American Journal of Infection Control has found that Reckitt Benckiser disinfectant spray Glen 20 is >99.9% effective against COVID-19.

Australian Register of Therapeutic Goods has listed Glen 20 along with Lysol for effective use against COVID- 19.

The laboratory tests examined active ingredients in popular products, including those from the Lysol family of brands.

“As we continue to grapple with the global COVID-19 pandemic, infection prevention and control is absolutely critical. The outcomes of this study, being founded in scientific evidence, are a positive development in efforts to curb the spread of the virus and our hope is that these findings will be useful to the community of dedicated health and hygiene professionals that are working tirelessly to contain its foothold on society,” Saurabh Jain, marketing director in Australia and New Zealand at RB Hygiene, said.

Glen 20 Surface Spray Disinfectant is listed on the Australian Register of Therapeutic Goods (ARTG) for effective use against COVID- 19 virus.

Carlsberg celebrates Liverpool win with Champions Can

Carlsberg is celebrating Liverpool FC’s Premier League title win with a limited edition ‘Champions’ can in 25 countries worldwide. Carlsberg’s iconic green colour has been replaced with the red of Liverpool FC. The Champions can is emblazoned with the league’s crest, player signatures and replaces the words ‘1847 onwards’, with the words ‘Champions, 2020 onwards’.

The beer cans will be released in Australia, China, India, Ireland, Malaysia and the US.

“We’re delighted to be celebrating the team’s incredible season together with Liverpool FC fans across the world. Our role is to make football even better for the fans, and hopefully this will make their celebrations even sweeter,” head of global sponsorships, Louise Bach, said.

Mayver’s unveils ‘Skin On’ and ‘Extra Crunchy’ peanut butter

Mayver’s has whipped up two new peanut butter products which have hit the shelves at Woolworths. Skin On Peanut Butter combines lightly roasted peanuts and a pinch of salt, with peanut skins adding 3.3g of fibre into each 20g serving, while the Extra Crunchy Peanut Butter adds more texture.

“We’ve been working on these spreads for a while to make sure we got them just right for our peanut butter connoisseurs. Our family has been hard at work taste testing and we’re thrilled they’re finally ready for other families to start enjoying too,” Mayver’s owner Paul Raff said.

“Mayver’s Skin On Peanut Butter has a slightly more earthy texture and flavour, with visible brown flecks of peanut skin blended throughout and plenty of ‘hidden’ fibre, perfect for sneaking into kids’ diets.”

Good Beer shares thank you liquor to 10,000 essential workers

Liquor brand The Good Beer Co has created a limited edition case of 16 craft beers for 1000 BWS and Dan Murphy’s stores, with a portion of the proceeds from each case going to ‘A Good Beer Always Helps’ campaign to thank essential workers.

The Good Beer Co’s founder James Grugeon said he was excited that Founders First, BWS, Dan Murphy’s and oOh!media joined the campaign.

The Good Beer Co and all 16 breweries involved in the limited edition case will give 10,000 essential workers who registered in the ‘A Good Beer Always Helps’ campaign a four pack of craft beers.

Limited edition ‘A Good Beer Always Helps’ cases are available exclusively at Dan Murphy’s and BWS.

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