Aussie brewery Victoria Bitter (VB) has created a limited-edition sweater to celebrate Christmas in July. The “bad sweaters” have been made in Australia using the iconic VB colours.
The company will release just 500 jumpers at its online store to bring some mid-winter festive cheer during a difficult year.
“It’s been a bloody tough year, and we need to take any opportunity we can get to celebrate with friends and family – whether over Zoom or in the loungeroom,” VB senior lead Hugh Jellie said.
“Christmas in July is as good an excuse as any. I’m pretty sure these bad sweaters won’t win any design awards. But at least you can bring a little cheer to the barbie or fodder for your mates’ banter. Plus you’ll be very warm and Nan will love it.”
The Christmas knits are sold through VB’s Big Cold Gear Shop for A$80.