Bundaberg beats multinationals in satisfaction ratings
Family owned beverage company Bundaberg Brewed Drinks has out rated multinationals in Canstar Blue’s first national review of soft-drink makers.
Australian consumers placed Kirks second, ahead of Woolworths and Coles own brands, with Schweppes fifth, Pepsi sixth and Coca Cola a lowly seventh. Fanta, Sunkist, Solo and Sprite completed the lineup.
Canstar Blue rated the beverages on taste, value, packaging and variety or range. Bundaberg was the only brand to receive the maximum five stars on taste and packaging design, earning a maximum rating on overall satisfaction.
“For the past 50 years we’ve been the underdog in a competitive industry and are proud to be formally recognised by fellow Australian’s as their ‘favourite soft drink’,” said Bundaberg Brewed Drinks CEO, John McLean.
“Covid-19 has been a challenging period for everyone, and we’re appreciative of the support Australians have shown us. We hope this trend of Aussies supporting Aussies continues because it is critical we all rally behind each other right now.”
McLean said the ratings are “yet another sign” that Australians are turning towards homegrown products they know and trust for quality, comfort and familiarity during these testing times.
“All our recent research over the last six months shows Aussies have been looking for affordable indulgences. For a lot of people in the country that’s been great-tasting comfort food, and our brews meet that need. Our commitment to brewing a premium Australian-made product has resonated with people across the country. It’s important we celebrate what it means to be Australian and to us, that’s being reliable, honest and up for a good time.”